To move forward and adapt ourselves to the world’s new technology and happenings we need to evolve. Evolution takes place in a lot of things surrounding us, which gives us proof of our capability in learning new things and accepting them. The best example of this is how the marketing game is changing from the same old traditional techniques to newer ones. Digital marketing is the existing proof of this change and acceptance of it. It has become people’s favorite because of numerous reasons and advantages it provides everyone with. Out of which 10 such reasons have been listed below for better understanding:-
- One of the main reasons why marketers are preferring this style of marketing is because of how cost-effective it is turning out to be. To market a product one needs to invest a lot of money to make sure it reaches the target audience and consumers but sometimes it becomes tough to do so. But with digital marketing even though you have to put in some money, it is more affordable than the other methods.
- With digital marketing, one can be sure of reaching out to as many consumers as possible in a very short time. With the power of connectivity of networks in the online world, it will not take much time for an Ad or campaign to reach the mass out there. For example, if you start a campaign in Google from Mumbai, with proper configurations your campaign can be made known to people in Delhi quite faster than the regular way.
- With more reach, a brand can make a large number of consumers aware of its existence. This increase in brand awareness will guarantee a company’s potential audience for its products which will, in turn, lead to more engagement and likely to associate them in the business of the brand.
- Many have said that because of digital marketing the interactivity between a brand and consumer has increased. The reason behind this is, when a brand is marketing their products online they are giving an easy access to the consumers to get in contact with them personally. This creates a personal attachment for the consumers with the brand which helps them give their reviews, messages, comments, and many more. Furthermore, with this it makes them feel as though they are an important part of the company in helping it get better with their feedback.
- Many were doubtful with the marketing techniques shifting towards the online medium but it proved to be a success with how it gained recognition during the tough covid times. It made everyone realize that all their consumers are online and getting in touch with them is quite easy. The method of reaching out directly to the consumers felt foreign to many but this engagement gave many brands loyal customers. Through this, the brands were able to build long-lasting relationships which will be helpful in the long run.
- With able to create connections and long-lasting relationships with the consumers a brand can even track their consumer’s activity related to them. Through some configurations and algorithms, a brand can track the type of content or Ad their consumers have been prone to clicking and viewing more. They can even figure out what made the consumer buy the product and how.
- Through the above points, we can see how this type of marketing assures some sort of connection with the consumer which garners feedback in any form. This in turn helps the marketers to adjust their campaign or re-model any Ad with less expenditure. If such adjustments were required to be made in another form there would have risen the need to spend more than required. The need to adjust or re-model contents can arise at any given moment but being able to do so hassle-free can be attained through digital marketing.
- Digital marketing is not just putting out Ads on the online forum it also has a very important type called Social Media marketing. This brings in the power of every social media app in existence to put them in the use of marketing. Researchers have said due to the inclusion of social media giants such as Instagram and Facebook brands have it easier to target the audience. Such as the use of hashtags or reels and stories has managed to help a lot of brands.
- Through digital marketing, the consumers are able to see the product in the form of a clear picture, video, and audio which gives them a, even more, stronger impression and a need to buy the product. Through the added help of visualization and movement the attraction doubles for the consumers to look at the Ad or campaign for a long time.
Digital marketing has given rise to another type of marketing which is a sub-type to social media marketing called Influencer marketing. This type of marketing is done with the help of a celebrity or a well-known personality amongst the mass. Through this type of marketing, a brand can target the pre-existing audience under the influencer’s profile and make them aware of the brand. If the brand manages to gain the proper amount of respect from the influencers and make then endorse the products, the brand awareness component will be easily handled.