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We frequently discuss online conversion optimization without taking into account the fact that many companies, particularly B2-B ones, rely on offline sales to generate money. However, they are not disjointed. We have a lot of online tools at our disposal to boost sales. The first step is sales enablement. Why should you develop sales enablement? […]
Pay per click, or PPC, is simply an advertising model. When a user searches for a relevant keyword, an advertising platform displays an ad on behalf of the advertiser. Every time a visitor clicks on the ad, the advertiser pays the platform. For PPC techniques, search engines are one of the most popular and efficient […]